Operation Management †Honda Atlas Motors Essay

COMPANY Profile Atlas Honda Limited (AHL) is a joint venture of two companies the Atlas Group and Honda Motor Co. Ltd., Japan. This company was created in 1988. The company is currently manufacturing motorcycles and auto parts. Honda motorcycles are the largest selling motorcycles in the country with matchless reputation for impressive quality, reliability and its customer service. Atlas has the country’s largest in-house manufacturing capability at its Karachi and Sheikhupura plants. AHL management is striving to modernize company operations by adapting applicable aspects of research and theory and more specifically, Honda’s unique philosophy of hard/soft technologies to the realities of Pakistani conditions. Company management structure, systems and processes are changed according to the demands of the customer, growth and new technology. Efforts are being made to develop participation at all levels of personnel in decision-making and a substantial and effective delegation has been established at levels where applicable. Various participation programs such as ‘Ala Mayar’ Quality Circles movement, launched in 1985, are strongly encouraged to allow constructive self-expression and teamwork. Atlas Honda is playing a pioneering role in creating conditions for easy and confident use of motorcycles all over the country. A vast and growing network of over 1600 motorcycles sales service and spare parts dealers has been established. In order to back up this system, Atlas has set up Technical Training Centers in Karachi and Lahore, which provide several courses of varying duration and complexity for motorcycle mechanics and users each year. Mobile training facilities take the latest know-how, technology and maintenance of motorcycles to major rural and urban centers around the country. STRATEGIC GOALS Customers * Our customers are the reason and the source of our business. It is our joint aim with our dealers to ensure that our customers enjoy the highest level of satisfaction from use of Honda Motorcycles . Quality * To ensure that our products and services meet the set standards of excellence. Local Manufacturing * To be the industry leader in indigenization of motorcycles parts. Technology * To develop and maintain distinct business advantages through continuous induction of improved hard and soft technologies. Shareholders * To ensure health and viability of business and thus safeguarding shareholders interest by maximizing profit. Payments of regular satisfactory dividends and adding value to the shares. Employees * To enhance and continuously up-date each member’s capabilities and education and to provide an environment which encourages practical expression of the individuals potential in goal directed team efforts and compensate them attractively according to their abilities and performance. Corporate Citizens * To comply with all government laws and regulation, to maintain high standard of ethics in all operations and to act as a responsible members of the community. BUSINESS ISSUES IMPACT High Price of Products Difficult to maintain high quality production at high market demand Complexity in coordination and communication among facilities, vendors and two geographical locations i.e. Karachi and Sheikhupura plants Slow response or long lead-time from the vendors