Market shares UK - Chocolate industry free essay sample

Mars Inc. Produces: Chocolates, candies, chewing gum, rice, entrees, sauces and beverages (dog and cat food) Business segment: Pet care, chocolate, Wrigley, food, drinks and symbioscience Operates in: North America, Europe, Russia, Asia Pacific, Latin America, Africa, India, Middle East and Commonwealth of independent States countries Chocolate brands: MM’s, Snickers, Dove, galaxy, Mars, Milky way, twix, etc. Manufacturing facilities: 28 (fabrics) Cares about CSR – web page Nestlà © (largest food and beverage company in the world) Products: beverages, milk based products, ice creams, prepared dishes and pharmaceutical products Operates in: Europe, America, Asia and Africa Chocolate segment: Aeto, Butterfinger, Cailler, Kit Kat, Orion, Smarties 94.340million dollar revenue Cares a little about CSR - Web page Ferrero Produces: chocolate, chocolate products, bakery products, snacks, spreads, mints and drinks. Produces following brand: Kinder chocolate, Ferrero Rocher, Raffeallo, Giotto, tic-tac, Kinder Brioss, Kinder Colazione, Kinder Delice, Kinder Bueno, Mon Cheri, Nutella and Kinder Milk Slice Operates through 38 companies 14 factories worldwide Cares about CSR – similar to TOMS Gruppen A/S (10.041 million dollars) Most important: Ferrero and Mondelà ©z international Ferrero because the make specialized chocolate, they cares a lot about the environment, which makes them important competitors to TOMS, because they both can market themselves on the sustainable segment. Mondelà ©z international because they have a huge market share. It is easier to persuade people who do not have a specific preference, compared to customer who buys â€Å"niche chocolate† and who already have an opinion about which aproduct they want to buy. (what I mean is that, it is more likely that TOMS Gruppen A/S would could convience some of Mondelà ©z customers to buy some of its products, compared to â€Å"niche† companies.